115年第1學期-6166 Marketing Strategy in the Digital Age 課程資訊

教育目標

This course explores marketing strategy and brand management in the digital age, examining how businesses and individuals can create value, build meaningful customer relationships, and develop sustainable competitive advantages in an increasingly dynamic and technology-driven environment. The course emphasizes strategic marketing thinking while integrating contemporary digital marketing practices, social media, branding, consumer insight, and emerging technological trends. Students will explore how organizations can adapt to changing markets, evolving consumer behaviors, and the opportunities and challenges brought by digital transformation. Through case studies, discussions, and practical applications, students will strengthen their ability to think strategically, evaluate marketing decisions, and develop innovative approaches to brand building and value creation in global and digital markets.